Tag: Digital Advertising
MARKETECH APAC sat down with Thomas Haugan, head of APAC at Bannerflow, a Creative Management Platform (CMP) enabling in-house marketing teams to take control of their digital and social advertising.
With the acquisition of Sparro, Brainlabs expands its APAC footprint and continues on its goal to become the world’s largest independent media agency.
With multiple market expansions and appointments in APAC, IAS aims to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
In his new role, Selby will be growing GumGum’s brand presence in the market, as well as deepening its relationships with brands, agencies, and publishers to embrace a mindset-first, cookie-less solution.
Scope3, the pioneer of data-led solutions to decarbonise media and advertising, has launched universal access to industry emissions data on their platform to increase visibility into digital advertising’s carbon emissions.
Fintech and e-commerce ecosystem Society Pass Incorporated (SoPA) announced the official launch of its digital advertising platform Thoughtful Media Group Inc. (TMG) in the Philippines market and the upcoming appointment of Billy Soo as country head of TMG Philippines.
Last quarter, advertisers threw away $77.1m from their ad spend budgets, which represents an average of 40% wastage across total audited media spend, compared to more than $104 million between January and March 2023.
Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic's audience solution.
The partnership between PubMatic and SeenThis provides advertisers and agencies with a way to run scaled, carbon-efficient video campaigns across the breadth of the premium supply on the PubMatic platform.
The new service, branded Promote, enables advertisers to market their business at a hyper-local level, to any of the 15,000 searchable suburbs on the website realestate.com.au.
