Manila, Philippines – Advertising technology company Location Media Xchange(LMX) has announced its partnership with Digichive Philippines Corporation, the advertising concessionaire for Ninoy Aquino International Airport(NAIA) Terminals, Clark Lipad International, Bacolod-Silay Airport and Kalibo International Airport. The partnership will enable the activation of campaigns leaning towards programmatic advertising for the aforementioned airports.

Under the partnership, Digichive and LMX launched the first programmatic guaranteed campaign at NAIA International for a BPO company, marking the Philippine’s first-ever indoor programmatic-enabled screens.

Digichive will also now be able to cater to DSP buyers such as Google’s DV360, Trade Desk TTD and MAX, using LMX’s supply-side platform, giving advertisers the opportunity to deploy programmatic advertising enhancing the airport experience.

Norman Davadilla, CEO of Moving Walls Philippines, said, “The introduction of programmatic advertising at Ninoy Aquino International Airport gives clients greater flexibility in their out-of-home campaigns in terms of audience targeting, measurement, optimization and real-time playout triggered by data. We do not doubt that this new offering will enrich the airport experience and open up NAIA’s airport media space to even more brands and partners.”

Meanwhile, Ann Margaret Ngui, VP sales of Digichive Phils, commented, “This partnership will enable us to leverage LMX’s cutting-edge technology and expertise to enhance our products and services, and to offer our customers more value and convenience. We believe that this collaboration will create new opportunities for growth and innovation for both parties and will strengthen our position in the competitive market. We look forward to working closely with the LMX platform to deliver the best possible outcomes for our stakeholders.”