India – Health and fitness e-commerce platform HealthKart has announced the appointment of Dentsu Webchutney, the digital creative agency from the house of dentsu India, to lead the digital and social media duties for its brands, HK Vitals and bGreen.
HealthKart is an online marketplace for health products. Its brand HK Vitals deems to be one of the fastest-growing brands in the nutrition and supplements business, while bGreen is a plant-based nutrition brand with products in both the performance nutrition category and active wellness nutrition category.
The appointment of Dentsu Webchutney comes after its one-project deal with HealthKart.
Kaustuv Paliwal, HK Vitals/HealthKart’s assistant vice president for brands, commented, “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action.”
Dentsu Webchutney’s CEO, Gautam Reghunath, believes that HealthKart is a pioneer in the Indian nutrition and wellness space and one that is vertically integrated into a fragmented category, and it is a brand that’s constantly innovated through product excellence and delivering on consumer needs.
“There is so much evolution happening in the vitals and nutrition space and we are lucky to be partnering with HealthKart who is at the front of it all,” said Reghunath.
In August this year, Dentsu Webchutney was also appointed to handle the digital and social media mandate of digital insurance policy provider ACKO General Insurance in India.