Tag: Delicia Tan

Singapore – Edelman has strengthened its leadership in Southeast Asia with the appointment of Delicia Tan as CEO for Singapore, expanding her current role overseeing Hong Kong and Taiwan, and Vorasit (Gigg) Turongsomboon as the new managing director for Edelman Thailand.

Currently serving as CEO for Hong Kong and Taiwan, Tan will now expand her leadership to include Singapore, succeeding Julia Wei, who is leaving the firm at the end of the month to pursue a new venture.

Tan, who joined Edelman Singapore in 2006, has extensive experience leading integrated teams across Asia Pacific. She has worked on diversified communications strategies and served as regional and global client leader for several of the firm’s major clients.

During her two and a half years as CEO of Hong Kong and the Greater Bay Area, Tan has led the business through the post-pandemic period and developed an integrated communications team serving clients across the region.

Turongsomboon, who has over 16 years of experience in strategic public relations and communications, also joins Tan as the new managing director for Edelman Thailand.

Turongsomboon will lead Edelman’s Thailand office, which has expanded in response to growing client demand. The office has worked on notable campaigns, including the Cannes Lions-winning Dove #LetHerGrow campaign in 2023 and the Vaseline Transition Body Lotion campaign in 2024.

Before joining Edelman, Turongsomboon was managing director at MSL, overseeing clients in the tourism, automotive, and consumer products sectors. His experience also includes a decade-long tenure at Procter & Gamble.

Speaking on the leadership appointments, Rakesh Thukral, Edelman’s CEO for Asia Pacific, said, “Delicia’s new role is an acknowledgement of her experience and contribution to our firm. We have a strong team and a great set of clients in Singapore. With Delicia’s leadership, I am confident that we will continue to do impressive work in that market. I would like to thank Julia for her contribution to the Edelman business in APAC.” 

Thukral added, “We are also very pleased to have Gigg onboard to lead our business in Thailand. Through these appointments, we are strengthening our ability to deliver the best communications advisory solutions for our clients across Asia Pacific. I am confident both Gigg and Delicia will make a positive impact in their new positions.” 

Tan and Turongsomboon’s appointments are effective immediately.

Hong Kong – Edelman has appointed Delicia Tan as its new chief executive officer in Hong Kong and the Greater Bay Area. In her new role, she will lead the firm’s offices in Hong Kong and Taipei, as well as being in charge of realising the firm’s Greater Bay Area (GBA) strategy, partnering with regional sector leads to further integrate and expand the firm’s operations in Shenzhen.

She will report to Pully Chau, President of Edelman Greater China. In addition, Tan will also serve as a trusted advisor to the firm’s China leadership team, having spent over two years leading the corporate practice at Edelman Beijing from 2013 to 2015.

With over two decades of experience in communications, Tan has spent the last 16 years at Edelman. In her most recent capacity, she evolved the Singapore operation’s 50-strong corporate reputation practice into a fully integrated communications team, as well as serving as the APAC chair for diversity, equity and inclusion, championing the firm’s efforts for greater inclusion and belonging across the region.

Speaking on her new role, Tan said, “I’m thrilled to be a part of Edelman’s journey as we enter a new era of client-centric innovation with a focus on driving stronger partnerships and impactful client work. I’m dedicated to building on our strength as One Edelman across borders and disciplines; earning trust through action, while presenting the full value and creative power of Edelman in a seamless and relevant way to our clients.”

Meanwhile Chau commented, “I’m delighted to welcome Delicia into her new role. Her strong experience in client strategy and integrated corporate communications and her past work in China will enable us to continue our strong momentum in Hong Kong and Taiwan, while inspiring greater growth in Shenzhen. I envisage the adjacency of Shenzhen and GBA as an additional springboard for sustainable growth that will bolster China brands going global and Hong Kong-based enterprises tapping into China growth.”