New Delhi, India – Integrated communications consultancy Ruder Finn and digital marketing agency RFI have teamed up to launch a new diversity, equity and inclusion (DEI) practice to help accelerate business growth in the Asia-Pacific region.

Called ‘Ruder Finn Diversity Communications Practice’, said endeavour will provide dedicated and bespoke consultation services focused on DEI.

Moreover, it will tap into over a thousand world-class communications experts around the world. These accomplished professionals have an impressive track record of developing DEI strategies with a wide variety of clients, including the Singapore Ministry of Manpower, the Women’s Foundation and the upcoming Gay Games in Hong Kong.

For Elan Shou, CEO of Ruder Finn Asia-Pacific, the new practice is in alignment with the company’s recognition of the importance of diversity, equity, and inclusion, as well as with broader societal shifts towards more inclusive practices.

“For businesses aiming to develop DEI strategies, they must focus on more than just cultural capital. Today’s consumers perceive brands as the voice of their employees and support those brands that resonate with their values. This can be a daunting prospect for businesses, which is where our team of seasoned experts comes in to ease the journey,” he said.

Meanwhile, Atul Sharma, CEO of Ruder Finn India and head of Middle East, commented, “We believe that commitment to diversity, equity, and inclusion is essential for driving business growth and success in today’s global landscape. As communication professionals, it’s our responsibility to craft messaging that not only reflects the diversity of our society but also resonates with individuals from various backgrounds. 

He added, “With the launch of the DE&I Practice, we will drive focused communication strategies for our clients catering to their specific needs, providing them with tools and expertise required to build inclusive and innovative organisations.”