Marketing Featured South Asia

Deepshikha Dharmaraj elevated to role of CEO at BCW India

Gurugram, India – Global communications agency BCW has elevated Deepshikha Dharmaraj to the role of chief executive officer at BCW India Group, effective immediately. She will still retain her role of chief executive officer at Genesis BCW.

Through her new role, she will be managing the overall business interests of BCW in India and implementing its growth strategy encompassing people, clients and partners. She is supported by Prema Sagar, chairperson at BCW India Group, as well as the leadership teams at Genesis BCW and Six Degrees BCW, including Vandana Sandhir, who now leads Six Degrees BCW.

Speaking about her appointment, Dharmaraj said, “Under BCW India Group, we have faced the challenges of the past two years with our combined assets and come out stronger for it. BCW India Group has ambitious plans for 2022 and I am excited to work closely with both the Genesis BCW and Six Degrees BCW leadership teams to take the business to new heights.”

BCW India Group was formed when Genesis BCW and Six Degrees BCW were integrated under one business group in the market in January 2020.

Meanwhile, Matt Stafford, president at BCW Asia-Pacific, commented, “Under Deepshikha’s impressive leadership in 2021, Genesis BCW has achieved one of its best years of revenue growth in its nearly three decades of operation. Six Degrees has also recorded double digit growth this year under Rishi and Vandana. The time is right for Deepshikha to take on a wider role overseeing both of our fantastic teams in India.”

Donna Imperato, global CEO at BCW and CEO at BCW Group, said, “India is a critical market for BCW and I’m confident in Deepshikha’s ability to lead the formidable talent under BCW India Group. I am excited to see how, together with the integrated India team, Deepshikha will continue to innovate our Earned-Plus offer to deliver even greater value to our clients.”