Tag: debut

Kuala Lumpur, Malaysia – Automotive company SAIC Motor Malaysia Sdn Bhd has officially debuted the MG vehicle brand, showcasing its latest electric offerings, the MG4 EV and MG ZS EV.

To amplify MG’s market debut, SAIC Motor Malaysia orchestrated a launch blitz with Kingdom Digital across multiple platforms, showcasing the vehicles’ tech prowess and design language, aiming to give excitement in a style that’s youthful, daring, and addictive.

This launch is part of SAIC Motor’s goal of crafting trust with Malaysian drivers by weaving stories of heritage, uncompromising quality, and a bold, youthful spirit. Furthermore, the brand will be introducing more MG models, interactive joyrides, and a showcase at the KL International Motorshow later in 2024.

Talking about the campaign, Phang Rick Kee, head of marketing at SAIC Motor Malaysia Sdn Bhd, said, “Being part of MG’s rebirth is an absolute honor. Together with our partners, we’re injecting Malaysia’s roads with adrenaline-packed driving adventures.”

Meanwhile, Ryan Ong, chief executive officer of Kingdom Digital, commented, “We’re excited to be a part of SAIC Motor’s entrance into Malaysia. Armed with our marketing wizardry, we’re set to catapult MG to the forefront of the automotive arena.”

Singapore – Green Link Digital Bank (GLDB) commences banking business in Singapore, to serve Micro-Small-Medium-Enterprises (MSMEs) with banking and financial services through their supply chain financing and innovative, easy-to-use technological solutions. Supply chain financing and innovative, easy-to-use technology will be used by GLDB to provide accessible commercial banking, as well as supply chain offerings for underserved MSMEs.

By expanding their service area and developing new supply chain finance solutions, GLDB aims to better meet the needs of a wide range of businesses, especially those in high-growth industries in the digital economy.

Dr. Geng Jing, chairman of GLDB, said, “The commencement of Green Link Digital Bank’s operations in Singapore symbolises a major milestone. It drives to strengthen the core pillars in digitalisation, technological empowerment and green finance. We aspire to be one of the key contributors towards digital economy advancements in Singapore and hope to play a significant role in cultivating an open digital finance ecosystem in Singapore.

GLDB will enhance their focus on serving the core needs of MSMEs and technology enterprises, improve on service quality, and pave the way for them to become a leader in wholesale banking.

Song Qun, vice chairman of GLD, shared, “We hope to bring cutting-edge financial technology and experience in serving MSMEs in Singapore and are committed to being the leading supply chain finance technology solution provider. We will continue to explore the application of advanced technologies such as AI, blockchain, cloud computing, and big data (ABCD) in supply chain finance, incorporate environmental, social, and governance (ESG) factors into our product development and growth strategies, and create a digital banking industry benchmark, contribute to the Singapore market, and realise sustainable growth.”

Meanwhile, Goh Soon Hong, executive director and CEO of GLDB, commented, “We are excited to begin working with our customers in Singapore. We look forward to becoming their most trusted partner by growing with them, serving them with our digital solutions, connecting them with the right partners, and enabling them to embrace greater supply chain sustainability. We look forward to creating strong, long-lasting relationships with business and work with other supply chain financing platforms in Singapore.”

Kuala Lumpur, Malaysia – As the pandemic amplifies digital adoption, companies from different industries have been developing their online content and embracing digital trends.

On airline airasia’s side, it has started efforts bolstering online content, where in last March, it launched ‘Project Kavvai’, a program that seeks to discover and develop the next big virtual idol to be showcased as a streaming digital avatar content creator in ASEAN.

After a long wait, airasia has finally announced its first virtual idol named Aozora Kurumi and is set to debut on 8 May 2021, which will be live-streamed on YouTube at 8:00 pm MYT.

Clad in a Victorian-style outfit with her trusted pet Jetson, Kurumi is designed by a renowned illustrator artist in the virtual idol community, Yueko. She was brought to life by industry veteran Iron Vertex, with vocals provided by a talent chosen from the ‘Project Kavvaii’ open audition. Kurumi will be responsible for generating exciting online content in gaming and lifestyle categories with live broadcasts while participating in engaging online and offline activities in the near future. 

According to airasia, the airline will also be working with pixiv, the top online community for artists in Japan and across the world, to produce an exclusive fan art contest for Kurumi in September, and a dedicated pixiv channel on airasia wifi that showcases exclusive content from the pixivision platform.

Rudy Khaw, the chief brand officer of airasia Group, said that they are proud to introduce the first virtual idol, which they foresee will be a game-changer in the future of streaming content in ASEAN. 

“As a digital company, the constant change in the way people consume online content drives us to explore cross-industry innovations with Project Kavvaii to stay relevant and ahead of trends. We are also very excited to have pixiv onboard this journey which would bring us closer to the community and hope to see Aozora Kurumi taking the content world by storm very soon,” added Khaw.

For more updates on Kurumi, fans may follow her on YouTube, Twitter, and Instagram, as well as Facebook.