Australia –Performance automobile manufacturer Spartan Motor Company has appointed DBC2 as its marketing agency of record. DBC2 has been tasked with developing the brand identity of Spartan Motor Company, including a new style, messaging, and brand strategy.
Additionally, they will be in charge of PR, content production, website updates, and digital advertising for the planned Australian release of Spartan’s limited-edition performance vehicle, The Spartan.
In order to strengthen Spartan’s position in Australia, DBC2 is also tasked with creating a dealer service network and marketing alliances with track day organisers and complementary companies.
Dale Brittain, founder and managing director of DBC2, said, “Adding Spartan Motor Company to our burgeoning client roster further positions DBC2 as a leader in the auto sector, and reaffirms our commitment to excellence, crafting cutting-edge strategies and delivering impactful results for our clients.”
He added, “Our team is thrilled to work alongside such an iconic and globally-renowned brand to help accelerate Spartan’s growth ambitions as it launches into Australia’s highly competitive performance and track car market.”
Meanwhile, Peter and Nicholas Pap, co-Owners of Spartan Motor Company, said, “After following DBC2’s recent Tasmanian performance car road trip on social media we knew we wanted to work with their team: they understand automotive marketing to its core plus their team drive performance cars which appeared to us to be the perfect combination to help engage our target audience and amplify brand awareness.”
They concluded, “Harnessing DBC2’s extensive experience and network across the automotive sector is an ideal perfect foundation to launch Spartan into the market, and we are excited about the partnership and the results it will yield.”