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MARKETECH APAC to discuss latest social advertising trends in new webinar

Singapore – MARKETECH APAC, the digital media dedicated to the marketing and advertising industry in APAC, will be presenting a webinar this 6 April 2022, to discuss the latest trends in social advertising today. 

Over the last two years, the social advertising landscape is transformed, giving birth to a new set of trends as well as forming new demands among consumers of social media. With this, MARKETECH APAC, in partnership with Smartly.io, aims to circle marketers back and uncover the present opportunities in social advertising in the region today through the webinar, ‘Social Advertising Trends in APAC 2022’, and identify the vital and proven strategies to recalibrate brands’ social advertising approaches to the current trends.

Participating in the panel discussion will be David Lim, VP of marketing of HappyFresh, and May Ling Chan, chief marketing officer of KFC Malaysia. Said marketing leaders will be discussing the focal points of the new social media advertising: what makes social media advertising fail, what are the pain points of delivering this type of advertising, and how important branding becomes in driving performance. 

Meanwhile, Stewart Hunter, director for customer success for APAC at Smartly.io, will be presenting on the key trends in social advertising in the Asia-Pacific and how brands should respond to them.

“The social media landscape is ever-evolving, and what worked in 2021 may not work in 2022. From our annual survey with top CMOs, it’s clear that advertisers this year must juggle a constantly changing mix of social platforms, content formats and talent. Advertisers will need to embrace automation and new ways to communicate their message to consumers. Doing both will allow them to effectively drive multi-platform campaigns, with increased emphasis on video and UGC. We are excited to share some of these trends in our upcoming webinar, and provide some tips to help advertisers and brands in APAC get a head start and win in 2022, ” said Hunter.

Meanwhile, Shaina Teope, regional editor of MARKETECH APAC, said, “Social media pre-pandemic and now amid the pandemic have become two entirely different things, and in the most nuanced way. In these times, we need a consensus among marketing leaders on what has changed, on what has become the key opportunity and challenge, and how we can be further prepared on what’s to come next in this area.” 

Join us in this webinar on 6 April 2022 at 11:00 am SGT. Secure your spot HERE.