Sydney, Australia – International-wide video advertising platform Unruly has announced that it has appointed former CEO of media agency IPG Mediabrands David Haddad as its newest CEO for the APAC division

Unruly connects advertisers and publishers through its omnichannel marketplace UnrulyX to distribute video ads across a range of screen formats including CTV, mobile and desktop. 

Haddad will be responsible for accelerating the company’s growth in the key Australian and New Zealand markets, working closely with the company’s key strategic partner News Corp Australia with which Unruly boasts its video distribution access to 50 publishing titles. 

Haddad brings with him over 17 years’ experience of working in the advertising industry having serviced in functions of trading, planning, and client management as well as strategy and agency management.

Aside from his leadership in IPG Mediabrands which he ran in Singapore, he oversaw media agencies UM Australia as general manager and also assumed a directorial position for agency Bellamy Hayden.

Haddad will be based in Unruly’s Sydney office and will report to Alex Khan, the company’s managing director for international affairs.

Commenting on the appointment, Khan said, “The Australian and New Zealand markets are key growth territories for us, so having David’s incredible leadership skills, vast knowledge, and industry know-how will be crucial as we continue to roll out our exciting all-screen capabilities to our clients.”

Meanwhile, Haddad said,  “I’m delighted to be joining Unruly, one of the most well-known, innovative companies in the global video advertising ecosystem. Bolstered by Tremor’s enhanced capabilities, I’m excited to unleash Unruly’s multi-screen, market-leading proposition across Australia and New Zealand.”

Unruly one of the business divisions of global advertising technology firm Tremor International, alongside Tremor Video and Rythmone.