Singapore – Bounty Media, a pioneer of zero-party data technology with a platform that empowers consumers and brands, has closed an oversubscribed Pre-A round of US$1.8m. This round was led by SOSV along with Vectr Fintech Partners, ASTOR Management, Black Kite Capital, Plug and Play Ventures, and Quonota Investment, as well as High Cosmos, and Revium.

Through the new funding, Bounty will continue its rollout across SEA and the rest of APAC through 2022 and 2023, expanding its content partners with a plan to reach one billion-person audience by the end of 2023. 

Founded by Claes Loberg and Jake Denney in Singapore, Bounty launched in Indonesia in 2021 and has now expanded operations into three additional markets, which include Thailand, Malaysia, and the Philippines. Its unique service empowers consumers to control their personal data and be rewarded for sharing it with the advertisers they trust.

Claes Loberg, co-founder of Bounty Media, commented, “We’re excited to close out this oversubscribed round with this great group of investors and advisors. We’re now busy expanding our team in Singapore as we continue our vision of developing the foundation of a marketplace for 1 billion consumers to sell their data for $1 a day.”

Meanwhile, William Bao Bean, managing director of SOSV’s Orbit Startups, noted, “We’re in the middle of a revolution in data privacy that most brands and consumers are trying to understand how to navigate. Bounty has already gained traction with its easy and transparent solution that empowers both consumers and the brands that they trust. We can’t think of a better team to take on this mission.”