Shanghai, China Media.Monks, the digital-first creative company, has announced the promotion of Darren Crawforth to executive creative director of Media.Monks China, effective immediately. In his new role, Darren will work with Rogier Bikker, the office’s Managing Director to fulfill Media.Monks’ FutureProofed business vision in China.

With over 20 years in design and technology, the former group creative director, with stints that spanned London, New York, Boston, LA and Beijing, spent the past 10 years living and working in China to help brands in the country connect with global audiences whilst enabling international brands to nestle into China. He has created award-winning work for the world’s most prestigious brands such as Nike, Google, Puma, Riot Games, OPPO, HP, Golden Goose, to name a recent few.

In the past two years, Crawforth has been building a team that brings the talent and perspective needed to challenge the industry status quo and build the unique creative culture in Media.Monks China.

Commenting on his appointment, Crawforth said, “It’s an epic journey to establish what a creative agency from the future looks like and how it behaves. Can’t wait to see what’s next as we continue to build Media.Monks in China together with our teams and client partners.” 

Rogier Bikker, managing director at Media.Monks China, shared, “Darren has been instrumental in bringing our FutureProofed vision to life, attracting the best talent and consistently delivering industry-beating pitch wins. I’m excited for Darren to further build out our digital-first creative capabilities, advocate our FutureProofed vision, train the next generation of creative monks and guide our 40+ Shanghai creatives towards even more award-winning creative work”

Meanwhile, Joao Flores, regional executive creative director at Media.Monks APAC, commented, “Darren represents the very best of a new way of thinking, from a media-driven approach to a more experience-driven approach. He’s a Monk at heart and a key part of our creative collaborative process. We are extremely excited to have him leading the way for growth and extraordinary creativity with our China Team,”