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Match & Wood welcomes Daniel Bradley as new GM in Melbourne

Melbourne, Australia – Independent media agency Match & Wood has appointed Daniel Bradley, former national head of investment at advertising agency CHEP Network, to step into the newly created role of general manager for its Melbourne office.

In the newly created role, Bradley will be responsible for client management, commercial, and operational leadership of the agency’s Melbourne team.

Bradley has 15 years of experience, working across media agencies in New Zealand, Germany, and Australia, including PHD, UM, and Carat. During his previous stint at CHEP, he has worked with clients including Coles, Target, Samsung, Australia Post, and Unilever as well as Virgin Airlines.

Bradley shared that in a crowded market of independent media agencies, Match & Wood has carved out a reputation for being smart, and agile, with a deep understanding of human behaviours, customer journeys, and access to market-leading technologies. 

“They have built an incredible team and I’m looking forward to working with them all to continue their upward trajectory,” he said.

Meanwhile, Lyndelle O’Keefe, Match & Wood’s CEO, commented that Bradley joins Match & Wood at a time when they continue to attract leading brands wanting to tap into the expertise and insights that their team offers. 

“We know what a great operator he is and to have someone of his calibre and experience join the agency at this time will only help drive our success,” said O’Keefe.

In February 2022, Match & Wood has also announced its appointment by food company Chobani to handle the media duties of the Chobani and Gippsland Dairy brands in the Australian market.