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Shopback kicks off four-month long shopping festival in APAC

Singapore – Promo and discounts platform ShopBack has started its annual end-year shopping festival, ShopFest, for 2020 for its nine Asia Pacific markets.

ShopFest will be running from 1 September to 31 December, covering the key end-of-year shopping dates around APAC including 9.9, 11.11, Black Friday, and Cyber Monday. 

During ShopFest, alongside being able to use exclusive deals and earn cashback from both online and offline retailers, users will be able to run some of the platform’s new features: vouchers, product comparison, and ShopBack challenges.

Vouchers can be redeemed using the cashback balance in the user’s bank account, or purchased via credit card.

Meanwhile, the product comparison feature is a product aggregation service for users to search and compare products from ShopBack’s merchant partners. The feature is also said to enable viewing of price history and the option to set price alerts to assist in more informed purchasing decisions.

With challenges on the other hand, it is an added feature for users to receive bonus cashback and other attractive rewards via completion of specific tasks and challenges.

Henry Chan, co-founder and CEO of ShopBack said, “Many consumers look forward to the year-end shopping season, however, it can be overwhelming for the consumer as more and more online retailers participate each year. At ShopBack, we wanted to create a unified platform to seamlessly connect these brands and consumers, and at the same time help consumers cut through the noise and better navigate through the various sale events and deals.”

The newly integrated features are said to roll out across ShopBack’s nine markets at different times over the next year.