Singapore – In a time characterised by rapidly shifting customer preferences and heightened digital engagement, harnessing the power of AI technology has emerged as a paramount strategy for delivering a truly seamless customer experience (CX). AI’s capability to intelligently analyse huge volumes of data and predict customer behaviour not only enables personalised interactions but also empowers companies to proactively address needs, resolve issues, and create journeys that resonate deeply with each individual. But with the CX landscape continuously transforming, how can companies leverage the power of AI technology to adapt to increasing customer expectations and excel in a competitive market landscape?

To explore the potential of platform tech integrations in redefining customer experience strategies, MARKETECH APAC presents a new webinar this September 21. Titled “CX Revolution: Leveraging AI Tech for Seamless Customer Experience“, the webinar aims to impart valuable insights to marketers on leveraging technology to enhance customer interactions, streamline communication channels, and deliver personalised experiences that resonate with the target audience.

The webinar will host a panel discussion with some of leading industry experts in Asia Pacific to share their thoughts on how brands can revolutionise their current customer experiences to become more future-proof and efficient. The panel is composed of Admir Mašin, head of platforms in Asia-Pacific at Infobip; Lisa Collins, director of experience platforms at Accenture; James McIntyre, customer experience lead at Cashrewards; and Prerna Pant, co-founder of Radarr

The panel discussion will also discuss the following:

  • Assessing Brands’ CX Scores: What are the crucial aspects when evaluating the performance of brands’ CX scores?
  • Mapping the CX Journey: How do the critical stages of the CX journey play a role in achieving excellence in customer experiences?
  • Empowering CX of the future: How can strategic adoption of future-proof technologies enhance and advance customer experience capabilities?

Meanwhile, Infobip’s Mašin will be also doing a keynote presentation where he will be discussing how brands can elevate and innovate their customer journey strategies through advanced communication technologies. Moreover, it will also tackle the following key points for discussion:

  • Beyond the Surface: Delving into Communication Tech Platforms and Their Limitless Potential
  • Innovating Together: Harnessing Communication Tech Platforms to Break Down Silos in Customer Journeys
  • Strategic Tech Synergy: Illuminating How Communication Platforms Drive Ultimate CX Enhancement

“The rapid advancements in AI technology are sure to revolutionise the CX journey, prompting marketers to redefine their brands’ CX strategies as they aim to enhance customer interactions while also improving agility and efficiency. Don’t miss the opportunity to learn from experts on tech integrations, streamlining channels, and personalised experiences for your targeted audience,” said Katherine Sy, regional head of content at MARKETECH APAC. 

CX Revolution: Leveraging AI Tech for Seamless Customer Experience is made in partnership with global cloud communications platform Infobip. Catch this webinar on September 21, 11AM (GMT+8) by registering HERE. See you there!