Singapore – As MARKETECH APAC launches its inaugural “Customer Marketing Asia 2024” conference in Singapore, we’re excited to welcome HubSpot as a Gold Sponsor, where they will lead the discussion on moving beyond ‘transactions’ to build & nurture strong customer relationships.

HubSpot’s customer platform helps businesses grow better. It delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem that extends the customer platform with over 1,500 App Marketplace integrations, a community network, and educational content from HubSpot Academy.

At this conference, Vilhelm Rudberg, Manager, Customer Success Asia at HubSpot, will deliver a keynote presentation on creating exceptional customer experiences by understanding and addressing customer needs seamlessly.

The presentation will explore the importance of making “customer first” a reality using the SCOPE framework, which brings customer-centricity to life in practical terms. Additionally, the presentation will delve into strategies for transforming customers into brand advocates, emphasising the journey from merely satisfying customers to turning them into passionate champions for the brand.

Teddy Cambosa, regional editor at MARKETECH APAC, said, “Improving customer relationships is vital in marketing because it transforms connections beyond transactions into trust and loyalty. A strong relationship fosters customer satisfaction, encourages repeat business, and turns customers into advocates for your brand. This leads to long-term success and growth. We’re excited to hear more from HubSpot on how brands can enhance these relationships by providing insights, automating personalised communications, and creating seamless customer experiences.”

MARKETECH APAC’s “Customer Marketing Asia 2024: Singapore” conference is a premier event that unites marketing leaders and innovators in Singapore to explore the latest trends, strategies, and technologies in customer marketing. This event will feature a diverse lineup of industry leaders across multiple local and global brands including Aftershock PC, Doctor Anywhere, FairPrice Group, Grab, Mastercard, Ninja Van, and more. 

Head over to the official event site to see the full agenda and roster of speakers of “Customer Marketing Asia 2024: Singapore.”