Tag: CTV Scale

Connected TV Research study
Indonesian consumers exposed to CTV ads are 2.4x more likely to consider a brand: study
Posted on July 22, 2026
by Julian Bartolome
Indonesia — Connected TV (CTV) is becoming one of the most effective channels for influencing consumer decisions in Indonesia, with viewers exposed to CTV advertising found to be 2.4 times more likely to consider a featured brand. The findings come from a joint research study by Dentsu Indonesia, CTV...
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