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Cryptovoxels is rebranding to ‘Voxels’

Wellington, New Zealand Cryptovoxels, one of the most significant players in the metaverse space, is rebranding to Voxels.

One of Web 3’s most renowned communities, Cryptovoxels is a metaverse on the Ethereum blockchain where players can own land, and build and develop online experiences. The user-owned virtual world already hosts a number of art galleries, stores, and party spaces.

The rebranding to Voxels represents a pivot to a wider-spread audience that caters to those unfamiliar with cryptocurrency for the New Zealand-based platform. Web 3 promises a whole new internet experience and the metaverse stands at the epicentre of that promise.

As interest in the metaverse expands, it is attracting the attention of more and more mainstream brands, companies, and sectors. With the rapid growth of metaverse platforms, Cryptovoxels is broadening its user base horizon from those familiar with cryptocurrency and blockchain technology to a more mainstream audience.

Founder of Voxels, Ben Nolan explained, “Cryptovoxels was founded on April 1st, 2018, before NFTs hit the mainstream. We are honoured to have released around the same time as Cryptopunks and Cryptokitties. The word “crypto” can have a negative connotation in the public’s mind, and yet the future of decentralization is bright and we believe in user sovereignty. Cryptovoxels is Voxels. We are rebranding to match our focus of embracing the growth and cultural of Web 3.0.”

Cryptovoxels land is more scarce than that of its competitors, allows users to build on free spaces and submit wearables to public collections for free, and is also mobile-friendly. Voxels promises to retain the indie feel of Cryptovoxels while pursuing further growth and development. 

Lead Developer and Product Owner Benjamin Larcher commented on the rebrand, “As a brand, Cryptovoxels grew extensively and maintained an image as the most user-friendly and accessible metaverse. I have been privileged to be a part of this growth, both as a player and as a developer. Today, Cryptovoxels becomes Voxels. We have been fortunate to work with brilliant minds in the community and in the company, and are grateful as they’ve made us what we are today. I am committed to continuing to enhance the Voxels experience. This includes performance improvements, more accessibility, more features, and most importantly, more value to the community. As a player, I am eager to see Voxels become a better Cryptovoxels.”

Voxels’ new website is set to launch by the second half of the year, the rebrand will be celebrated with the launch of VoxCon, the newly created Voxels headquarters in the metaverse, on Andromeda Island.