Tag: crisis management

Witty PR move or missed-out opportunity? How industry leaders reacted to Astronomer’s latest stint with Gwyneth Paltrow

Posted on July 30, 2025

by Teddy Cambosa

Almost all of the industry leaders have agreed that Astronomer’s choice and execution of the ‘response video’ was very witty and creative at the same time.

Travelling with Singapore Airlines slumps a week following turbulence incident, but airline remains undefeated

Posted on June 6, 2024

by Teddy Cambosa

The data from YouGov BrandIndex indicates that news of the recent accident has spread widely in Singapore. The carrier’s Buzz score (which measures whether consumers have heard more positive or negative things about a brand in the past two weeks) plunged over 35 points from 54.7 on May 21 to 19.2 by...

Ruder Finn Asia launches multi-lingual crisis simulation platform SONAR 5.5 to strengthen corporate defences

Posted on June 6, 2024

by Aliza Carmona

Global communications consulting firm Ruder Finn Asia has officially rolled out SONAR 5.5, the latest version of its SONAR crisis management simulation platform.