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Adtech Adzymic expands to LATAM, partners with Grupo Digital Soul, Latin Interactive

Singapore – Singapore-headquartered adtech Adzymic has announced its expansion to the Latin America (LATAM) market through strategic partnerships in the region, namely Latin Interactive, and Grupo Digital Soul. 

Adzymic has appointed Latin Interactive as its exclusive partner in the five key markets of Guatemala, Costa Rica, El Salvador, Honduras, and Panama; while moving further south, Grupo Digital Soul will be the exclusive reseller in the Colombian market. 

Through the expansion, the technology behind the Adzymic creative management platform will now be available to LATAM advertisers, which transforms display advertising into visually captivating, high-performing ad formats at scale and speed. The tech combines the power of artificial intelligence with innovative display ads to improve campaign performance.

Kenniess Wong, co-founder and executive director of Adzymic, said, “Marketers in LATAM have shown great propensity to adopt highly interactive digital ads. We are encouraged by the strong growth of programmatic advertising in the region to take our business to the next level, working closely with our partners to effectively reach local advertisers and agencies.” 

Grupo Digital Soul is a strategic consultant on programmatic media in the Colombian market, having experience in digital marketing since 2011. Latin Interactive, meanwhile, boasts 12 years of experience in providing marketing solutions for digital advertising by harnessing big data and artificial intelligence tools, having worked with brands such as McDonald’s, Bayer, and Royal Decameron as well as Coca-Cola in Central American markets. 

Florángela Murcia, director of Soul, said, “As the fourth largest investor in digital advertising in the region, Colombia is a major market. This partnership brings digital transformation to brands and agencies with a state-of-the-art creative management platform, and automated retargeting with its DCO capabilities. Our e-commerce clients will especially benefit with faster time-to-market and overall increased ROI of marketing campaigns thanks to automation.”

Massiel Betancourt, Latin Interactive’s sales director, commented, “While Covid-19 has impacted the overall economy, it has strengthened the conviction for digital ad spending in different sectors such as telecommunications and services, with more companies increasing their digital investment. Today, people are more connected to social networks than ever before.”

Betancourt adds, “One of Adzymic’s formats is the Social Display ad that allows us to instantly convert content from major social platforms into programmatic ad formats – this is an innovative and pioneering solution in the market that presents an exciting new addition to our capabilities.”

Currently, the adtech has already nabbed telco brand Claro Guatemala as a client in the region, using Adzymic’s solution in recent campaigns. 

Established in 2017, Adzymic is currently present in Southeast Asia, Hong Kong, Japan, and Australia.