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Marketing Featured ANZ

Independent creative agency The Core Agency bags Quest Apartment Hotels’ account

Sydney, Australia – Following a competitive pitch across multiple agencies, local independent creative agency The Core Agency has won the business account of Quest Apartment Hotels, spanning brand strategy and creative development, covering identity design, advertising and digital.

Quest Apartment Hotels is a global apartment hotel brand run by local business owners, and since 1998, Quest has opened four to 10 new properties every year in Australia alone, to become the largest serviced apartment operator in Australasia. 

Quest’s business continues to grow rapidly, with four hotels currently announced as under construction in Australia. The group is also expanding overseas with plans for five new Quest Apartment Hotels to be opened by 2025 in Europe.

Christian Finucane, founder and creative partner at The Core Agency, said, “Quest Apartment Hotels represent a fantastic choice for travellers who want more than just a room with a bed in it. During the pitch we visited their properties and instantly realized they had a wonderful product. We’re excited to now partner with the Quest team and help tell their story.”

Meanwhile, Jeff Baars, chief marketing and digital officer at Quest Apartment Hotels, commented, “We’re thrilled to be working with The Core Agency to help bring our passion for the local soul, and commitment to a truly effortless guest experience to center stage.”

The Core Agency’s clients include IGA Supermarkets, PwC, Just Better Care, EasyFlowers, Doctors on Demand and Evergreen Garden Care.