Marketing Featured Southeast Asia

Redhill acquires HK marketing firm Creative Consulting Group

Singapore — Redhill, a full-service global communications agency headquartered in Singapore, announced the acquisition of Hong Kong-based marketing and PR firm Creative Consulting Group (CCG). This marks the first acquisition for Redhill and is part of the firm’s efforts to scale globally and regionally.

The agency aims to strengthen its presence and service offering in Asia, and for the newly-acquired CCG, now part of the Redhill family, to continue to deliver serving clients in Hong Kong and the Greater China region.

CCG was founded in 2001 and has been delivering communication solutions to various business sectors, namely banking, finance, lifestyle, real estate and professional services, among others. The firm has handled top-value clients like JP Morgan, Cushman and Wakefield, and Bank of Singapore in their portfolio.

Belinda Chan, founder and managing partner at CCG, said, “We are thrilled to join the fast-growing, award-winning and highly-motivated Redhill family and are looking forward to incorporating a wider spectrum of clients with our diversified expertise. We have been in Hong Kong for 20 years and the team is ready to embark on a fuller professional journey and a promising breakthrough in our careers. With roots in the dynamic Greater China region, we join forces with Redhill to bring both our achievements to the next level.”

Jacob Puthenparambil, CEO of Redhill, commented on the acquisition, saying that the company has long admired the excellent work of CCG, both having built a strong working relationship over the past two years.

“CCG brings with it not only regional experience and presence but also a high-quality team in Hong Kong and Greater China region. This is an important milestone for Redhill as we set our sights on acquiring like-minded agencies across the world, as we further our mission to be a global agency with Asian roots,” Puthenparambil said.

This January, Redhill announced the elevation of several employees across four key divisions following its 2021 end-of-year appraisals to augment its talent development across emerging areas of expertise and services within the agency.