Sydney, Australia – Australian fintech company Slyp has appointed independent agency network M&C Saatchi Group AUNZ as its new creative and media agency of record.
Slyp aims to transform one of the last analogue parts of the retail experience by delivering Smart Receipts directly to the customer’s banking app. It is backed by all four big banks and is already available via the NAB banking app and Divipay with more payment partners launching soon.
As part of the mandate, M&C Saatchi Group AUNZ will be taking the brand to market and supporting Slyp’s mission to get Aussies to take the simple step to switch on Slyp Smart Receipts in their bank app. Making lost receipts at tax time or when completing work expenses is a thing of the past.
Paul Weingarth, Slyp’s co-founder and CEO, said, “As we hit a crucial point of growth in our journey, having great partners by our side is key. We were immediately impressed with M&C Saatchi’s creativity and we’re incredibly excited, with their help, to introduce Slyp Smart Receipts to Australian consumers.”
Meanwhile, Michael McEwan, M&C Saatchi’s managing director, commented, “We’re delighted to welcome Slyp into the M&C Saatchi Group. To be a part of their growth journey is incredibly exciting, they’re a great team with some big ambitions to scale and push the creative boundaries to get there.”