Jakarta, Indonesia – Consumer goods Nestlé in Indonesia has expanded its full-service media mandate to global advertising network dentsu in Indonesia which now includes e-commerce, social, programmatic, SEO, and performance; for all brands under Nestlé Indonesia.

With the extended media mandate, dentsu Indonesia forms a dedicated dentsu-Nestlé team that brings in the best of ‘One dentsu’ with capabilities spanning across media, creative, and CXM service lines. Nestlé is enabling the greater capabilities to collaborate and elevate their integrated media strategy through data-powered brand building.

“We believe the future of advertising lies in laser-focused insights, powered by data & technology and fuelled with creativity, all integrated in practice. We are extremely proud of the work we do for Nestlé and are deeply committed to strengthening our partnership moving forward,” said Maya Watono, CEO at dentsu Indonesia.

This appointment has also strengthened the existing partnership between dentsu and Nestlé, as it has been two years that Nestlé has tapped dentsu’s subsidiary iProspect Indonesia to manage part of the brand’s search performance in the market.

“Dentsu Indonesia has significantly accelerated in the past two years with a compelling narrative of data creativity, strategic excellence, ruthlessly consumer-first thinking. We are honored, humbled, and proud to bring home the Nestlé account and we commit to make this partnership magical,” said Arindam Bhattacharyya, chief strategy officer for media and performance at dentsu Indonesia.

Meanwhile, Guy Kellaway, communication director at Nestlé Indonesia, commented, “We are excited to welcome dentsu as our media partner for Nestlé Indonesia. With our integrated communications planning, we are confident in accelerating our media ambition to deliver strong business results in this ever-changing and accelerating world of media.”