Singapore – Customer feedback management platform provider Medallia has announced that it has launched its latest data center in Singapore, accelerating its investment across the APAC region.

Singapore is a priority market for Medallia, being a global business and connectivity hub, said the company in a press statement. 

“The Singapore data center plays an integral part in ensuring we deliver on the data security and regulatory requirements of businesses who are scaling up customer and employee experience programs. We already have customers using the infrastructure and it will become the default location for many of our Asian customers,” said Medallia APAC Vice President and General Manager Gavin Selkirk. 

As a SaaS cloud platform, Medallia owns and maintains all backend infrastructure, ensuring that reliability, uptime, and operational capabilities match data centers around the world.

The data center will host all Medallia Experience Cloud solutions, including video, digital, speech, conversations, text analytics, and the company’s artificial intelligence product, Athena

As of current, the Singapore branch adds to the company’s ten data centers worldwide, including Toronto, London, Amsterdam, and Sydney.