Tokyo, Japan – Hakuhodo Inc., a Tokyo-based integrated marketing and innovation firm, announces the introduction of SIX JOURNEY by its subsidiary, SIX Inc. Within the Hakuhodo Group, the newly formed firm is a horizontal organisation focused on offering worldwide communication solutions for both Japanese and international brands.
Together with creators from SIX, SIX JOURNEY is a diversified team that includes foreign creators and PR and strategy experts from Hakuhodo’s global network. The team was established to assist global brands with their Asian expansion as well as Japanese brands with their entry into Asian and worldwide markets. Through the integration of modern technology and creative thinking, SIX, along with local sei-katsu-sha knowledge, collaborates to provide customised solutions for brands expanding into new markets.
The primary individuals in SIX JOURNEY are Devi Attamimi, the director of Hakuhodo International Indonesia and the institute director of Hakuhodo Institute of Life and Living ASEAN; Jin Saito, the creative director and co-founder of SIX Inc.; and Jasper Ilagan, the CEO and CCO of NJYN in the Philippines.
SIX JOURNEY is forming teams, bringing together innovators from diverse Asian countries to create globally relevant branding initiatives. The ongoing collaboration between Hakuhodo and SIX works to use the Group’s comprehensive strengths, creating synergies that benefit clients’ businesses. The initiative places a strong emphasis on cross-cultural approaches to creative content and branding.
Speaking about the company, Jin Saito, creative director and co-founder of SIX Inc., said, “SIX JOURNEY aims to produce strong and unified creativity by collaborating with creators from all around the world to form a creative team supporting the overseas expansion of Japanese brands and the entry of
international brands into Japan and Asia.”