Singapore – Digital advertising solutions provider Innity has launched Shoppable Ads, a programmatic ad platform, as part of their Digital Commerce Advertising Partnership Program alongside premium publishers in the Southeast Asia region.

Through Shoppable Ads, Innity provides an end-to-end shopping experience for customers that streamlines the consumer purchases while providing businesses with insights to able reach purchase-ready customers easily. Furthermore, the platform also features a showcase of multiple products, complete with up-to date product details and pricing. When clicked, it takes them straight to the product’s checkout page.

“Shoppable Ads have the ability to reduce a user’s purchase journey substantially, taking them straight from awareness to purchase. The increase in efficiency will drive ROI and keep consumers coming back for more. With the rapid acceleration of e-commerce today, mastering the potential of digital commerce has become a core strategy that advertisers should no longer ignore,” said Phang Chee Leong, CEO and co-founder of Innity

With many marketing platforms using standard banners for advertising, little emphasis is shown on interaction. Hence, Innity’s existing supply side platform (SSP) allows marketeers greater viewability and engagement through programmatic and data-driven buys for high impact advertising.

“Since its inception, Innity has consistently led the industry with its commitment in developing high-impact, engaging ad experiences. Enhanced creativity is proven to drive impact and action. Our Shoppable Ads were developed to help solve the industry’s need for highly viewable, creative ad formats to break through the clutter to drive meaningful engagements,” Phang commented.