Singapore – Criteo, a global ad-tech company, has announced the integration of marketing data services Oracle Data Cloud in their system to strengthen brand safety capabilities of marketer clients.

Through the new service integration, Criteo will use Oracle Data Cloud as a way for their clients to build up brand safety capabilities while maintaining brand scalability and performance. 

Citing a study from Interactive Advertising Bureau (IAB), over 77% of industry professionals stated brand safety as a key priority in 2020, gaining prominence over marketers in the mid of the rise of misinformation and sensitive news topics.

“With growing concerns over data and transparency, Criteo focuses on delivering the highest advertising experience for all partner advertisers and publishers. This integration with Oracle Data Cloud is an example of our incremental steps towards the best, most personalised and relevant ad experience possible. We’re pleased to partner with Oracle Data Cloud as we continue to meet industry and client standards when it comes to brand safety,” said Taranjeet Singh, managing director of Criteo SEA and India.

Chris Stark, senior director of product management at Oracle Data Cloud commented, “We’re pleased to work with Criteo to provide industry professionals the right technology solution to address ongoing and fast evolving brand safety concerns. Together, our goal is to give advertisers more control of their ad placements and shift the growing conversation surrounding brand safety to focus on long-term brand suitability.”

The newest service integration is already available across all Criteo clients with no additional cost.