Marketing Featured Southeast Asia

Lion & Lion taps Frederik Rasmussen as new client director for MY

Kuala Lumpur, Malaysia — Lion & Lion, the digital marketing agency headquartered in Malaysia, has announced that it has appointed young talent from dentsu, Frederik Rasmussen, as its new client director for Malaysia. Rasmussen is a previous senior consultant at dentsu and will be responsible to augment the business development department of Lion & Lion for the new role. 

Rasmussen holds extensive experience both at the client and agency side of business engagement. Aside from his consultant role at dentsu, he’s held positions as a brand, digital, and sales leader at European emergency services Falck and as a digital account manager for Vizeum prior to joining Lion & Lion. 

At dentsu, Rasmussen’s responsibilities included leading some of the agency’s top-tier accounts like BMW and Burger King. 

For the new role at Lion & Lion, Rasmussen will be responsible for managing the agency’s biggest clients and will be leading business engagements both locally and regionally. He reports to Fredrik Gumpel, CEO of Lion & Lion. 

Rasmussen expressed his delight in joining the agency, “I am excited to take on my role here at Lion & Lion. I took a big leap of faith when I decided to leave Denmark, but in order to pursue my dreams, it felt intriguing to relocate to Malaysia and join Lion & Lion.” 

The young talent also shared, “My goal is to become an active part of two areas in particular – give our clients the best service, and grow Lion & Lion to the next level. I am certain both of these goals require support and backup from my talented colleagues, thus my first plan is to listen and understand the business I’m now settling in.” 

Meanwhile, Gumpel disclosed his thoughts on the agency’s move to sign the young dentsu talent.

“Frederik Rasmussen has joined our team during a momentous phase in our agency’s growth, one in which we are expanding our capabilities, while also building a larger network of regional clients. His digital and strategic experience for big international brands from both a client and the agency side across a broad spectrum of industries will play a crucial role in taking our product to the next level,” Gumpel said. 

Gumpel adds, “As a digital-first agency, his familiarity with new marketing platforms and trends will also enhance our core strengths of marrying data and technology with creativity to deliver impactful solutions,”

Last October, the agency in Malaysia also announced the appointment of Wai Sim Liew as the new business director for the market. The series of appointments, including Rasmussen’s, are part of the company’s development efforts for the region. 

In addition, the agency, which has a presence in Asia, specifically in Kuala Lumpur, Singapore, and Jakarta, has also recently undergone a new brand identity and position, with a tagline ‘Made to Impact’. The agency said it aims to highlight the results it provides for clients.