Mumbai, India – CleverTap, an all-in-one customer engagement and retention platform, has announced the launch of Clever.AI, its AI-powered customer engagement engine.
For CleverTap, it aims to provide brands with the next generation of AI capabilities required for building human-like knowledge of customers and efficiently delivering personalised experiences that resonate with them, hence enhancing customer lifetime value.
The three core AI pillars of predictive, generative, and prescriptive AI form the foundation of Clever.AI. ‘Clever.AI’ uses these pillars to transform the way brands communicate with their customers, making their interactions more informed and effective.
Talking about the launch, Anand Jain, co-founder and chief product officer, CleverTap, said, “We’re thrilled to unveil Clever.AI, a testament of our pursuit over the last several years in leading the way in adopting the latest tech to transform customer engagement. We will continue to innovate CleverTap’s All-in-One engagement platform with Clever.AI enhancing its precision in predictions, its ability to prescribe intelligent customer experiences strengthened by advanced product analytics and deeper persona profiling to ensure brands can build highly personalised experiences, and campaigns more effectively, ensuring every customer interaction is personalised and outcome-driven.”