Philippines – Cignal TV, the pay-TV provider in the Philippines, has strengthened its partnership with Quickplay to deliver a wider range of content across new platforms, including Android set-top boxes (STBs), enhancing the viewing experience for Filipino audiences.
As part of its innovation strategy, Cignal TV is harnessing Quickplay’s cloud-native, open-architecture OTT platform to elevate its Cignal Play service through the launch of the Cignal Play TV Android set-top box.
The new device serves as an all-in-one entertainment hub, combining various tiers of Cignal TV’s live and on-demand content with pre-installed apps like Pilipinas Live, Netflix, Disney+, HBO Go, VIU, and Lionsgate. These services are also accessible regardless of the user’s broadband provider, ensuring a seamless and diverse entertainment experience for users.
Gerard L. Milan, first vice president and chief revenue officer for Cignal TV, said, “Cignal TV is committed to delivering content that our customers love across the various platforms and screens that they use, combining our vast library with that of leading streaming apps.”
“The versatility and flexibility of the Quickplay platform have enabled us to expedite the integration of new services and availability of our content on Android devices. This will serve as the foundation for further content, product, and business model offerings in the future,” added Milan.
Paul Pastor, chief business officer and co-founder of Quickplay, said, “Strategies that make a wide variety of content available on subscriber-owned devices are essential to MVPD’s continued ownership of the living room. Cignal TV is using the power of our cloud-native platform and its existing content relationships to launch game-changing Android STB services that will enhance their competitive position in the Philippines and address the needs of its Filipino community.”
Cignal TV’s transition to the Quickplay platform in 2022 brought significant improvements, including enhanced streaming performance, streamlined content management, and a user experience that quickly earned praise on Google Play. A year later, the same platform powered the launch of Pilipinas Live, a sports service aimed at Filipino viewers globally.
Quickplay’s OTT platform supports service launches and telco migration strategies to IPTV, enabling scalable cloud applications with advanced technologies like containers and microservices. This technology stack offers superior performance, modular feature expansion, rapid iteration, and built-in scalability and security. Leading OTT providers and telcos, including sports giants MSG+ and YES, as well as Cignal TV in the Philippines, leverage Quickplay to deliver flexible and agile services that match or surpass broadcast reliability and performance.