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Marketing Featured ANZ

Match & Wood appointed to handle media for Chobani, Gippsland Dairy brands in AU

Melbourne, Australia – Independent media agency Match & Wood has been appointed by food company Chobani to handle the media duties of the Chobani and Gippsland Dairy brands in the Australian market.

Through the mandate, Match & Wood will manage media strategy, planning and buying across all channels for Chobani’s yoghurt and oat milk as well as its Gippsland Dairy yoghurt range.

Steven Blakers, head of marketing at Chobani, noted that the agency impressed them with their strategic and data capabilities, integrated planning, and a thorough understanding of the grocery and trade landscape. Blakers also noted that there is a clear synergy in their brand values and a strong cultural fit, and that they look forward to working with the team to realise their strategic objectives

“We have ambitious plans for Chobani and Gippsland Dairy, focussing on the continued growth of the yoghurt portfolio and establishing Chobani in the non-dairy milk segment which is experiencing a significant uplift with Australians who are choosing to incorporate plant-based products into their diet,” he stated.

Meanwhile, Lyndelle O’Keefe, CEO at Match & Wood, commented, “Chobani has an origin story and mission that truly resonates with us, and it’s been wonderful to see it become a loved and powerhouse brand in Australia over a relatively short time. We’re delighted to have been appointed, against competition from global network agencies, to continue the impressive success they have enjoyed over the past decade.”