Singapore – Dentsu Creative, dentsu’s creative global network, has appointed Cheuk Chiang as its chief executive officer (CEO) for Asia-Pacific. He was previously the CEO for Great North APAC at dentsu and chairman of dentsu China.
A highly experienced creative leader, he is passionate about the value of creativity and how it transforms brands and businesses. Coupled with his deep understanding of key markets and the broader region as a member of the dentsu APAC executive team, Chiang has a strong platform for growth.
Chiang has spent half his twenty-nine-year career at creative, data and tech agencies before moving into media and then onto an integrated role at dentsu.
Speaking on his appointment, he said, “The way consumers interact with brands is far more sophisticated than it used to be. In this complex environment, every marketer wants their brand to communicate consistently; to speak with one voice across all consumer touchpoints and experiences. The challenge they face is finding a simple integrated solution that embraces the full richness of the modern marketing landscape.”
He added, “Dentsu Creative is perfectly positioned to deliver on this need through modern creativity and seamless integration across the dentsu network, connecting the right talent around the right brief to deliver end to end solutions to our clients’ problems. I look forward to working closely with the teams in how we can shape the future of creativity for our business.”
Meanwhile, Fred Levron, chief creative officer at Dentsu International said; “At Dentsu Creative we have set a bold ambition for ourselves – owning horizontal creativity, a modern approach to creativity which infuses every part of our company to provide the most integrated solutions to our clients.”
He added, “To be able to deliver on this promise we need not only a new generation of creatives, but also business leaders. Individuals who are obsessed by creative excellence, and have the unique experience necessary to accelerate creativity through media and tech. Cheuk is exactly this. Asia-Pacific is a key region for Dentsu Creative and I am excited to have him by my side to reinvent the way we build brands and businesses here.”
Dentsu Creative was established during the Cannes Lions Festival in June, which unites dentsu’s creative agencies and expands its entertainment, earned attention and experience footprint.