Tag: CHEP

Australia – Michael Hill, a jewellery retailer, has launched its Christmas campaign, which showcases how families can celebrate a Christmas to remember through thoughtful gifting.

Conceptualised alongside CHEP Brisbane, this year’s campaign follows the story of a family going through some changes, when the father embarks on a new relationship. 

It also shows the impact that the new relationship has on his daughter, the challenges she faces in coming to terms with the change in her family dynamic, and her dad’s new love interest trying so hard to be accepted into the family. 

Jo Feeney, chief marketing officer at Michael Hill, said, “This Christmas, more than ever, people are looking for meaningful gifts that last long after the festive season. Jewellery is not only seen as one of the most thoughtful gifts, it’s also a lasting memory, marking special moments in life.”

Meanwhile, Christy Peacock, creative lead at CHEP Brisbane, commented, “This year’s story celebrates the special connection between dad and Evie, his teenage daughter. Evie’s surprise gift to dad’s new partner on Christmas Day is as much about showing her love for her dad as it is about welcoming a new member to the family.”

The campaign appears in Australia, New Zealand and Canada from today across TV, cinema, online, social, press, OOH and in-store.

Australia – CHEP has named Nick Jia as its executive director for marketing technology. 

Considered one of Australia’s leading MarTech experts, Jia’s new role will see him supporting the growth of the marketing technology function at CHEP, supporting the increasing demand for sophisticated personalisation, cross-channel marketing, and customer data management solutions. 

Jia joins from Anchora as chief growth officer where he successfully built and launched their MarTech capability. Prior to Anchora, he spent time in software vendor roles at Adobe and Experian, in addition to technical consulting roles in a range of agencies across the country. 

Over the course of his career, Jia has partnered with leading brands including Bupa, IAG, Kayo, Singapore Airlines, Tabcorp, Velocity and more to accelerate their commercial performance through the application of new technology solutions. 

CHEP Network’s chief technology officer, Mark Gretton, said, “Since we launched our MarTech practice seven years ago, we have seen companies adopt a whole raft of solutions. [However,] the next wave of AI-infused, [cloud-based] tech is even more exciting. As Gartner’s CMO Spend Survey reports, CMO’s are now spending roughly 25% of their budget on MarTech.” 

“With the space continuing to grow and evolve, and our clients’ needs changing day-by-day, I’m thrilled to have a brilliant commercial, technical and strategic mind in Nick joining our team. He comes into a business with a well-established and mature MarTech function that I think he will only help turbo-charge with his deep data-driven marketing expertise.”

Jia himself commented, “I’ve worked in a number of different shaped businesses over the last 15 years and really enjoyed my time in all of them. However, there isn’t another services business in Australia that has managed to fuse together the full spectrum of creative, media and technology services at scale with the same coherence as the CHEP team.” 

“The benefit of this really shows in CHEP’s work in helping the biggest businesses in the region transform and innovate their entire end-to-end digital customer experiences. The highly collaborative, ego-free and positive culture has been something I continued to hear great things about. It feels like the business is about to embark on a whole new wave of growth and momentum, and I’m super excited to be a part of it.”