Marketing Featured Southeast Asia

Chatree Chokmongkolsatian appointed as Ogilvy Thailand’s new chief strategy officer

Bangkok, Thailand – Ogilvy has recently appointed Chatree Chokmongkolsatian as its newest chief strategy officer in Thailand, where he brings in unrivalled expertise in modern marketing strategies to the local team.

Before joining Ogilvy, Chokmongkolsatian was previously the head of business and strategy group at Cheil Worldwide, specialising in digital and retail marketing – ranging from brand communications, media and data, experience, e-commerce, to new and emerging platform businesses. 

He has also been the vital force behind phenomenal successes of many leading brands in several industries namely Samsung, Siam Commercial Bank (SCB), Nestle, Advanced Info Service (AIS), Thaibev, Beiersdorf, among others.

Speaking on his new appointment, he said that he is confident that he will be able to leverage his extensive experiences to build on Ogilvy’s creative leadership and continue to generate more impact for their clients.

“To me, taking on the new role at Ogilvy Thailand is both an opportunity and a challenge. Ogilvy is undoubtedly an industry leader with groundbreaking creative innovations that constantly excite the industry and produce real business results. However, every marketer nowadays has been challenged head-on by the rapidly changing social conditions, media consumption behaviours, as well as the technology landscape.” 

He added, “The marketing solution that worked 3 months ago may not be so effective today, and Advertising may not be the only solution to clients’ problems. Building exceptional experiences for products or brands needs an omnichannel approach, as each method has different purpose and way of reaching customers, and as we are living in the age where people are willing to pay fees for ads-free viewing and are super strict with their personal data and privacy.”

Meanwhile, Nopadol Srikieatikajohn, chairman at Ogilvy Thailand, commented, ‘Chatree is a great example of the new generation of leaders who set new standards for every work that they do, with profound knowledge and experiences in the ever-changing modern marketing strategies and tactics, paired with deep understanding of clients’ businesses. All of this makes Chatree the perfect person to lead our strategy capability and pioneer new strategic offerings for our company and clients’ growth.”