Seoul, South Korea – Global designer brand Chanel and Shinsegae Duty Free has recently collaborated to launch ’CHANEL WONDERLAND’, a cooperative endeavour  in the form of a holiday themed megapodium, which took place at Terminal 2 of the Incheon International Airport on November 16, 2023. 

With the intention of captivating tourists throughout the holiday season, CHANEL WONDERLAND was designed as a giant platform. At seven metres high and over one hundred and thirty square metres in size, this platform is massive and ready to improve the duty-free experience. The creation’s central theme, “the magic of a special holiday with Chanel,” gives the immersive experience it provides life. 

When visitors enter CHANEL WONDERLAND, they are met by a holiday ambiance as they discover a sequence of Chanel gift boxes hidden within another, all framed by a Christmas tree made of Chanel perfume sculptures and gift boxes.

Seemingly inspired by fairy tales, the megapodium features a design with white and black tones that reflect Chanel’s elegance. The addition of vivid gold elements to the setting further enhances its overall aesthetic appeal.

Visitors to “CHANEL WONDERLAND” have the opportunity to look into Chanel’s newest holiday season offerings, which include exclusive limited-edition items only available within the confines of CHANEL WONDERLAND, as well as sample and purchase various Chanel perfume products. Visitors can also take pictures in the zone backdrop. 

Speaking about the launch, Chung Hee Eun, general manager of cosmetics & perfume of Shinsegae Duty Free, said, “Shinsegae Duty Free is proud to present Chanel House and this extraordinary mega beauty destination at Incheon Airport, just in time for the Christmas and year-end holiday season. We aim to provide both domestic and international travellers with a special and memorable moment when they visit CHANEL WONDERLAND.”