Singapore — Conversational engagement services company Gupshup has unveiled its new brand identity, which was launched at the Mobile World Congress in Barcelona. The new brand identity comprises fresh logo colours, revised brand look-and-feel, an updated website, and a new company ethos: “One-on-one. With everyone”. These changes come amidst Gupshup’s global expansion.

The company said the new branding reinforces the company’s vision of transforming the future of B2C conversations and commerce through conversational engagement.

According to Gupshup, its efforts into conversational engagement have led to triple-digit business growth, with 44,000 customers overall. The technology company has raised US$340m in the last 12 months, made two key company buyouts in the last six months and expanded into 30+ countries across five continents.

The new tagline “One-on-one. With everyone” aims to highlight Gupshup’s brand promise of creating AI-powered, personalized, one-on-one conversations on messaging and voice channels, for businesses and their millions of consumers, across marketing, commerce and support workflows.

The brand refresh has retained key components of the brand. Gupshup has kept the salient feature of the original logo namely the </> symbol embedded in two chat bubbles, which it says is a symbol of Gupshup’s role in pioneering and evolving the concept of programmable messaging. Gupshup believes that with a refreshed colour palette, the overall design language signifies how conversations are intuitive and natural, and how they have become the digital backbone of brand-to-customer interactions.

Beerud Sheth, co-founder and CEO of Gupshup, said, “This new brand identity is an evolution of our core vision. We remain committed to helping businesses engage one-on-one with consumers, at scale, through conversations that are both real and human. We are doubling down on our focus to help more and more businesses drive deeper, personalized conversations with their consumers across the world.”