Hong Kong – To prepare for its APAC growth, independent communications agency Sinclair has announced new leadership appointments. These include Carbo Yu as the new regional executive director and Jessica Man as the new managing director for Hong Kong.

Yu, a seasoned industry professional in APAC, will now be furthering the agency’s integrated service offerings across SEO, content strategy, influencer marketing, research and insights, and creative services, as well as driving business development across the agency’s cross-industry B2B and B2C client base across the offices in Hong Kong, Shanghai, and Singapore.

Meanwhile, Man, a highly sought-after strategic advisor and expert communications consultant, will be leveraging her passion for protecting and growing brand reputation alongside her dedication to nurturing next-generation talent, and will be taking full responsibility for the Hong Kong business’ revenue growth and talent development.

The agency has also elevated Philippa Lui as the new chief financial officer. Lui, an 18-year finance and operations professional, will continue to ensure Sinclair meets the highest ethical standards in cross-border operations and compliance, as well as helping to steer agency growth.

Kiri Sinclair, founder and CEO at Sinclair, said, “Sinclair’s Team First philosophy focuses on growing the careers of our team, and we wish to attract and nurture instinctive leaders, bold thinkers and creative problem-solvers. These are exactly the attributes that Philippa, Carbo and Jessica live by and empower their colleagues to strive for.”

Meanwhile, Stephen Millikin, chief operating officer at Sinclair, noted, “At Sinclair, we champion agency and personal successes equally, and I wholeheartedly congratulate Philippa, Carbo and Jessica on their professional achievements. It means that we are doing something very right, and I look forward to seeing more individuals continue to grow their careers with Sinclair.”