London, UK – Enterprise Loyalty Cloud platform, Antavo, has expanded into APAC, appointing Caleb Gamble to lead its regional growth. 

A seasoned business leader with a proven track record of ensuring leading brands leverage the best in breed loyalty, retail, and customer experience solutions, Caleb is passionate about the dynamic intersection of technology, brand, and the customer journey. With leadership positions spanning Tyco Retail Solutions, Retailite, and WingArc, Caleb spearheads Antavo’s growth across the APAC region. He also served for several years as an advisory board member of the Australian Loyalty Association.

“Across the APAC region, we are seeing a significant shift in the way customers want to interact with brands and forge more meaningful relationships. What attracted me to Antavo is the solution opens exciting new opportunities for brands to scale better, more personalised interactions that add deeper value to the customer experience,” said Gamble. 

He added, “We have seen a huge amount of opportunity in the region over the past few years as brands want to unlock the value of customer data to accelerate growth. We’re excited to bring Antavo’s solution in the hands of more brands in the region, so they can put the power of customer data to work in more innovative ways.”

The expansion into APAC follows Antavo’s closing of $15M AUD in a Series A funding round. The round was led by Euroventures alongside Lead Ventures, iEurope, and Innovation Nest as well as private investors including Zoltan Vardy, empowering the company to develop its best-in-class SaaS platform. The funding is set to enable the expansion of Antavo’s global presence and further development of the best-in-class, no-code loyalty technology for enterprises. 

The new investment is also seen to enable Antavo to continue reinvesting in its technology for greater omnichannel capabilities and superior integration with more apps and platforms, while expanding its global presence. In 2022, the company signed major global brand customers including BMW, KFC, Kathmandu, and BrewDog.