Singapore – #BuySingLit, a local-based movement aimed at promoting local literature, has appointed The Hoffman Agency as its official agency partner, effective 4 October. 

The Hoffman Agency will be responsible in strategizing and and overseeing #BuySingLit’s rebranding from a two-weekend campaign to a year-long program, including branding, creative guidelines, marketing activations, and counsel on media placement.

They will also be responsible for furthering the cause of celebrating stories from Singapore; advocating homegrown book publishers, retailers and literary non-profits to encourage more people to discover and embrace Singapore’s literature. 

#BuySingLit continues with its advocacy of ‘Buy Local, Read Our World’ where homegrown book publishers, retailers and literary non-profits come together to encourage more people to discover and embrace Singapore’s literature.

“The #BuySingLit committee is delighted to welcome Hoffman on board as our official PR, Media and Creative Agency. As a movement supported by a diverse range of industry players, we look forward to wider media outreach and deeper relationships in the coming year. Readers can look forward to more exciting updates coming soon,” said Chong Lingying, manager of Asiapac Books and member of the #BuySingLit Marketing Module.

Maureen Tseng, general manager for Singapore at The Hoffman Agency, commented that they are excited with bringing #BuySingLit’s initiative alive through a 360-degree integrated communications campaign, cutting across PR, media and creative outreach.

“Hoffman is proud to partner with #BuySingLit to raise awareness of the breadth and depth of local literary talent in Singapore. The Hoffman Agency’s mantra of storytelling is completely aligned with what this movement stands for – creating an inclusive, diverse and vibrant community of Singapore Literature lovers,” Tseng said..

The Hoffman Agency has recently won various accounts in Asia-Pacific this year, including of Microsoft HK for PR duties and Shutterstock for communications.