Marketing Featured ANZ

WPP’s new training program in AU to kickstart career of emerging creative talents

Sydney, Australia – Global creative transformation company WPP has launched a new training program in Australia called ‘Breakthrough Cadetship’ to provide emerging talents with a passion for creativity the opportunity to kickstart their career within WPP in Australia.

The ‘Breakthrough Cadetship’ is part of WPP’s talent transformation agenda enabling WPP to source Australia’s future-ready talents.

The inaugural program, run out of Sydney, sees eight candidates experiencing four three-month rotations across WPP’s award-winning creative and production agencies Hogarth, VMLY&R, whiteGREY and Wunderman Thompson. 

The program offers the Breakthrough Cadets the opportunity to develop skills in client servicing, branding, strategy, customer experience, and production, with the opportunity for full-time permanent employment at the end of the program for successful candidates. The candidates commenced their cadetship in September, with an initial one-week orientation.

In addition, the training program was designed for people with a passion for creativity and a curiosity to learn – formal tertiary qualifications and prior industry experience were not required as part of the selection process. Candidates were selected after three rounds, with the final round consisting of an in-person immersion day at WPP’s Sydney Campus. 

The successful candidates bring with them a diversity of experience and skills, including electronics and engineering, zoology, digital health, start-up commerce, innovation, and film production.

Morag Eyles, chief people officer for ANZ at WPP, said, “WPP’s purpose is to build better futures for our people, planet, clients and communities, therefore we need exceptional people to join us on this mission. With the Breakthrough Cadetship, we are developing a new pipeline of talent as part of our ambition to diversify how we work and the work we deliver. We are ecstatic to welcome the 2022 Breakthrough Cadets to WPP and look forward to growing together with them on their journey.”

Meanwhile, Rose Herceg, president for ANZ at WPP, commented, “At WPP, you can build a career for life; it is something we are proud to support through learning and development, mobility and open doors across our network of companies. We created this Cadetship to attract and develop the next generation of leadership within our industry, ensuring we maintain the skillsets needed as our clients’ creative transformation partner. I am delighted to welcome the first cohort of Breakthrough cadets and wish them well on their career pathway within WPP.”