Tag: Brand trust
Singapore – In a world flooded with conflicting information, AI-generated content and competing claims that make it harder than ever to determine what is real, 72% of people say it is more important than ever to prioritise truth, according to new research by McCann and Economist Enterprise. The study...
Singapore – In APAC, more than half (51%) of consumers now recognise “AI slop” in social media feeds and brand replies, setting a high bar for content quality and showing little tolerance for lazy automation, according to a report by Klaviyo. About 30% of the APAC population now uses AI several times...
Data from Callsign unveils the lost trust consumers have with brands that are associated with scam messages, directly or not.
Branding may not be the strategy to bring immediate results but the strategic development of it surely determines a business' longevity.
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