Tag: Brand safety
Global media measurement and optimisation platform Integral Ad Science (IAS) has announced the expansion of its ‘Brand Safety and Suitability Measurement’ product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feeds and Reels.
This extension uses IAS's AI-driven Total Media Quality (TMQ) product to further improve and optimise the way advertisers measure and protect their campaigns on TikTok. It guarantees that marketers can develop their brand presence on one of the biggest and short-form video entertainment platforms globally...
Zefr, the data platform for brand suitability targeting and measurement, has announced its significant expansion of its brand safety and suitability measurement product with TikTok.
IAS’s comprehensive coverage reflects the ever-growing popularity of TikTok worldwide and the demand from marketers to have the most actionable data to deliver the biggest return on their advertising spend.
IAS provides advertisers campaign insights into brand safety and brand suitability aligned to Global Alliance for Responsible Media (GARM) standards on the TikTok platform in select markets.
The partnership entails users of Dable's Native Ad Platform to enjoy strengthened brand safety measures by solutions from IAS.
DoubleVerify, the global digital media measurement software platform, partners with Facebook to launch expanded brand safety and suitability.
Ad-tech Criteo is integrating Oracle to their cloud service in order to leverage brand safety measures amongst their clientele base.
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