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Fintech Boost launches one-stop gaming storefront solution for Malaysian gamers

Kuala Lumpur, Malaysia – Axiata’s fintech arm Boost has launched a one-stop storefront solution for Malaysian gamers called ‘Game Connect’ through its regional cross-border payment and customer growth platform provider subsidiary Boost Connect.

Boost Connect’s innovative storefront solution caters to its clients’ and partners’ needs to meet the rapid growth in consumer demand for digital content across gaming and entertainment. It also allows clients and partners to quickly ramp up their offerings to enrich their end-users’ digital lifestyle demands while driving more traffic to their services, achieving better customer retention, and expanding their revenue streams.

The storefront was developed for Boost Life, Malaysia’s consumer eWallet and digital lifestyle payments platform. This announcement also follows Boost’s launch last year of a similar Storefront for Cambodian telecommunications giant Smart to tap into the game voucher market there.

‘Game Connect’ will provide gamers with an end-to-end solution for their gaming needs. The new storefront currently allows for the discovery and seamless purchase of gamers’ favourite game reloads and vouchers. As a start, Game Connect features 63 titles in the store including must-have mobile titles like Mobile Legends, Genshin Impact, PUBG, and Roblox. Also available are vouchers for stores including Playstation, Unipin, Razer, Google Play, Garena, and Steam, as well as Nintendo, and Amazon.

Sheyantha Abeykoon, Boost’s CEO, shared that their aim is to create an inclusive digital ecosystem with accessible solutions that cater to the digital lifestyle of their customers. 

“Game Connect is part of our efforts to offer gamers a one-stop solution and easy access to purchase game credits, vouchers and more through one platform,” said Abeykoon.

Meanwhile, Raja Mansukhani, Boost Connect’s CEO, commented that they are excited about this launch, Game Connect offers Boost Life the opportunity to enhance its product value proposition, and at the same time, it provides the esports and gaming community in Malaysia a better and more convenient customer experience and meets the ever-increasing demand for gamers. 

“This is our second storefront solution deployment within the region and there’s an increasing demand for proactive product propositions like these across our client base,” said Mansukhani.

Boost said that game pass subscription, gaming devices and peripherals, entry passes to gaming tournaments, as well as a ‘Pay Later’ feature for games and devices will be made available through 2022. More gaming providers and partners will also be added in the near future. Boost Game Connect can be accessed via both the Boost app and a dedicated storefront website.