Mumbai, India – The branded content division of Network18, News18 Studio, has announced the appointment of Bobby Pawar as creative consultant. Pawar will oversee creative projects and integrate cutting-edge solutions into brand strategies in close collaboration with the network’s branded content team in this capacity. 

Having worked in the advertising industry for more than 30 years, Pawar is known for his effective work for many different businesses. Over the course of his career, he has won over 400 honours. 

Pawar was chairman & chief creative officer of Havas Group before coming to News18 Studio. Additionally, he had positions as CCO at Publicis and JWT India, where he is credited with rebuilding the agencies’ creative reputations and financial success. 

Speaking about the appointment, S Shivakumar, president, News18 Studio, said, “At News18 Studios, we integrate newsworthy content with a story-first approach to drive conversations and achieve brand objectives. Having someone of Bobby’s stature with us will energise our creative endeavours and also inspire our young team. We look forward to Bobby helping us deliver more impactful solutions that resonate with our brand partners.” 

Meanwhile, Pawar expressed,“It’s an exciting step for me to help create powerful brand stories through engaging content after having done my bit in conventional advertising. I am thrilled to join the talented team at Network 18 and use my experience to push creative boundaries for effective solutions. I look forward to helping create compelling content that not only entertains but also inspires and engages audiences, and equally creates impact for brands.”