Marketing Featured Southeast Asia

Carousell brings back advertising support program for charities in SG

Singapore – Classifieds platform Carousell has launched anew its ‘Free Ads for Charities’ initiative, an advertising support program for non-profit organizations (NPOs) that helps various communities impacted by COVID-19.

In the previous ‘COVID-19 Free Ads for Charity’ in 2020, Carousell offered up to SG$2m fund of advertising support for NPOs in Singapore, Malaysia, Hong Kong, and the Philippines to help them replenish the supply of food and essential health products, donations for upkeep cost, call for volunteers and other initiatives caring for families-at-risk and seniors in need.

This year, the platform is doing the same by offering up to SG$250,000 to support any charities and non-profit organizations in Singapore impacted by COVID-19.

JJ Eastwood, the managing director of Carousell Media Group, commented, “We are very proud to bring back our Free Ads for Charities initiative and expand upon our commitment to uplift local communities in need. Charity donations have been impacted as fundraising events have had to be canceled due to restrictions related to the COVID-19 pandemic.”

Meanwhile, Carousell has also partnered with Singapore’s non-profit organization National Volunteer and Philanthropy Center (NVPC), to launch its annual ‘Blessings’ campaign, aimed at encouraging Singaporeans to share their blessings during this festive season.

The partnership will be supporting SG Cares Giving Week with their annual campaign, which is an expansion of the platform’s ‘#SayYesToBlessings’ initiative launched in August 2021 to help empower non-profit organizations in digitalizing and amplifying their causes online. 

For this year’s ‘#Blessings’ campaign, Carousell will be expanding its reach to bring greater awareness to the public to support local communities in need. Starting today until 31 December, interested donors can log on to Carousell and browse listings from over 20 charities and non-profit organizations, and give back to those who need it the most by donating essential items such as home appliances, COVID-19 test kits, clothes, and food, as well as make direct donations to their favorite causes via Carousell Protection.

In addition, users can list their usable items on Carousell under its Free Items category to help other individuals in need.

According to Carousell’s MD for Singapore Chee Soon Ng, the ‘#Blessings’ campaign originally started as a user-led initiative and has grown into one adopted by the wider Carousell community over the years.

“With every 1 in 3 Singaporeans using Carousell monthly, we are the perfect platform to connect charities with users who are looking to declutter their surplus purchases by giving back to those who need them the most. We are excited to partner with NVPC for SG Cares Giving Week and we encourage every donor to give generously and make a positive difference this festive season,” said Ng.