Marketing Featured Southeast Asia

Tier One Entertainment’s BLCKBOX launches flagship store in PH

Manila, Philippines – BLCKBOX, the official apparel and merchandise division of esports company Tier One Entertainment, has launched its first flagship store in the Philippines located at Quezon City in Metro Manila. 

Said flagship store aims to emulate its online success by pushing the brand as a leading esports fashion brand in the local and global market. The store opened on December 15.

BLCKBOX has been an ever-present fixture in its events, and also in various conventions and gatherings throughout the year, including CONQuest Festival 2022, ESGS 2022, and the Mobile Legends Professional League Philippines (MPL-PH) playoffs among others. 

The launch will include the Day One collection which commemorates the 5th year anniversary of Tier One Entertainment. This collection will be an annual release showcasing the history of Tier One Entertainment and provides an opportunity for the fans to be immersed in the culture and iconic moments of Tier One.

Other fresh drops at the store launch include the SIBOL 2022 line, a new BLCK cap, and the MLBB Championship Jersey. The launch will also feature a freedom wall where fans can leave words of encouragement for Blacklist International’s Mobile Legends team before they compete at the M4 World Championship.

Tier One’s first merch offering dates back to Electronic Sports and Gaming Summit (ESGS) 2019, where they released their first limited collection called the ‘FIRST DROP’, which paved the way for a new business venture for Tier One Entertainment. 

In June 2021, BLCKBOX marked its official launch in the e-commerce space through Lazada and Shopee. This established BLCKBOX’s presence as a new gaming lifestyle brand, providing fans with high-quality fashion items for gamers.

Tier One recently unveiled its Web3 incubator programme ‘ALLIANCE’, as well as partnering with Bent Pixels Asia to help creators develop monetisation strategies.