Australia – Creative innovation company R/GA has elevated Ben Miles to the newly established role of chief design officer for APAC, where he will spearhead design innovation across the region.

In his new role, Miles will enhance R/GA’s craftsmanship, strategic thinking, and output to achieve world-class, innovative design across APAC. He will focus on expanding the region’s design disciplines in branding, experience, and communications practices, working closely with multidisciplinary leaders in each market to realise this vision.

Miles previously served as the VP and executive creative director of brand design for APAC. Renowned as a global design leader, he is recognised for driving transformative brand work and fostering a positive company culture while championing impactful ideas rooted in a deep understanding of human behaviour.

At R/GA, Miles has built a diverse and innovative team that includes some of APAC’s top brand, visual, verbal, and strategic designers. They collectively advocated the idea that brands should actively shape culture rather than just exist within it.

Miles’ leadership has been recognised with prestigious awards, and his impact extends to shaping and enhancing brands across Australia, New Zealand, and Asia, including notable names like Telstra, Westpac, Powerhouse Museum and City of Sydney, Google, Nike, UOB, SingLife, IGA, Toll, SKY NZ, Foxtel, Cotton On Group, Huffer, Fed Square, Bailey Nelson, ZIG (part of CDG), Timberland, and The Prince Akatoki, as well as numerous startups. 

Speaking on his promotion, Miles said, “I joined R/GA because they intersect design and technology, and through our creative innovation model, design isn’t just visual—it’s a mindset. Design elevates businesses, equipping them with the tools to solve today’s most pressing issues and anticipate tomorrow’s challenges. It navigates complexity by strengthening connections across sectors and empowering organisations to reimagine brands in innovative ways. I’m honoured by the trust R/GA has put in me to elevate our capabilities across the region.” 

Meanwhile, Tiffany Rolfe, global chair and global chief creative officer, said, “R/GA was founded on the principles of design and technology, and so this newly created role is especially significant. Ben has proven to be a skilled practitioner and inspiring leader, always designing to create impact for our clients and the world. I look forward to having his infectious passion across even more of our work and teams in APAC.” 

Michael Titshall, CEO of APAC at R/GA, added, “Ben makes the industry, R/GA, and all of us better with his passion, creativity, and innovation. In this unique role, he’ll inject his brand and design expertise, giving R/GA’s clients across the region access to unique creative solutions.”