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Agoda forays into wholesale distribution with launch of ‘Beds Network’

Singapore – With travel slowly resuming across the world, digital travel platform Agoda has expanded its service to now include wholesale distribution through the new platform ‘Beds Network’. Said platform launch aims to help properties around the world distribute their wholesale rates more efficiently and effectively.

‘Beds Network’ leverages Booking Holdings’ connection to over 10,000 affiliate partners network across various markets and verticals such as airline partners, offline travel agencies, credit card companies and more. In addition, Beds Network’s partners will also access Agoda’s distribution technology to increase productivity of their inventory. 

‘Beds Network’ has been launched into 20 markets across Asia, Europe and Middle East, including: Hong Kong, India, Indonesia, Italy, Japan, Malaysia, the Philippines, Portugal, Spain, South Korea, Taiwan, United Arab Emirates, with the view to expand globally in 2022. 

Speaking about the ‘Beds Network’ launch, Liyana Jamil, associate vice president of Beds Network, said that they saw an opportunity to innovate and enter a new sector in the middle of the need of hotel partners for a more flexible solution to revenue planning and inventory distribution. In addition, she remarked that with them having a strong B2B network in the industry and partners, they can deliver results for their booking customers and believes that ‘Beds Network’ will effectively aid hotels to profitably recapture travel demand.

“With the launch of our Beds Network team, we have found a solid solution that allows hotel partners to spend less time on negotiating contracts and bureaucracy, and more driving strategy to improve their inventory productivity,” Jami stated.

She added, “Our B2B partners, whether its airlines, banks or offline travel agents, will also benefit from the increased access to [a] wider range of properties and their rates through our platform, creating a win-win situation within the travel industry. We aim to make things as simple as possible for our partners and we are growing our team to sustain the demand generated since our soft launch in multiple markets including Thailand, Indonesia and Taiwan.”