Marketing Featured Southeast Asia

Jollibee Studios first to rekindle top Filipino loveteam John Lloyd Cruz, Bea Alonzo in new short film

Philippines – Top Filipino loveteam, or the country’s moniker for on-screen pairings, John Lloyd Cruz and Bea Alonzo has been seen reunited by none other than top fast-food brand Jollibee via its film studios on YouTube – Jollibee Studios. The two have been recently announced to have been signed on by the country’s largest media network, and before the comeback has been made official on the small screen, the F&B brand gets to revel in bragging rights on being the first one to do so. 

From bringing Filipinos their comfort food, Jollibee has grown its brand to be more than just a food staple. Through the years, it has made itself a platform for human and heartfelt stories via Jollibee studios. Following first-time gold medalist and Filipina athlete Hidilyn Diaz’s story for ‘Kwentong Jollibee’, the brand wows audiences by bringing back one of the biggest loveteams in the Philippines. Cruz and Alonzo’s short film will be tackling a “deeper kind of love.” The two started to team up on-screen in 2005, which was followed by a box-office hit a year after titled ‘All About Love.’ The chemistry and star power of the two cemented them as one of the top love teams in the country.

Titled ‘One True Pair The Movie’, the new short film, which is directed by award-winning director JP Habac and produced by creative agency Publicis JimenezBasic and video production firm Unitel Straight Shooters, features the reconnecting story of Ian del Rosario, who is played by Cruz, and Gela Rosales, who is played by Alonzo, and how their relationship evolved over time despite things changing.

Francis Flores, Jollibee Foods Corporation’s country and regional marketing head for the Philippines, noted that the new film is a heartwarming story about a love that lasts and transcends time and romance.

“It was such a joy being able to work with Bea and John Lloyd for this film. As seasoned and award-winning actors who have also been lifelong friends, they bring maturity to the story that makes it highly relatable and gives weight to the message that when you love someone, you love them forever,” said Habac.

Tats Cruz, Publicis JimenezBasic’s head of agency, said, “When it comes to developing a Jollibee Studios story, the marching orders are always about making it real, universal, and full of hope and that’s what One True Pair surfaces effectively. It’s really a very simple story that tells hard-hitting truths about loving someone.”

Jollibee said that ‘One True Pair The Movie’ is the first in a slew of original entertainment content from the revamped Jollibee Studios YouTube Channel, the brand’s hub for its digital Filipino stories. The film is also one of many that will be starring A-list celebrities, all of which will be exclusively available on Jollibee Studios.